Beauty shouldn’t be a test of endurance anymore. Stop bracing yourself for pain.

For a long time, the belief was: if it doesn’t hurt, it won’t work.

“If it burns, it’s working.”

“Bruising means they worked the area properly.”

“Bear with it. It’ll look beautiful.”

That way of thinking was passed down as something normal.

It wasn’t even called a sacrifice. Just: “It’s fine. I’ll put up with it.”

Perhaps you heard it from your mum.

Perhaps you’ve already said it to yourself.

This isn’t about her.

It’s about you.

You wanted to take care of yourself.

Put on a dress. Feel smooth skin. Arrive for a treatment knowing that how you feel matters.

You booked a treatment.

You didn’t sign up for an endurance test.

Sometimes an entire treatment comes between wanting to wear a dress and putting it on

Before a date — check your legs.

Before a workout — check your underarms.

Before a swim — time your waxing appointment for the right day.

You know how to organise it all.

Sometimes you wish there were nothing to organise.

You want an invitation to bring excitement, not a to-do list.

To choose a dress to suit your mood.

To enjoy smooth skin without having to plan for it.

Taking care of yourself shouldn’t become an ordeal.

You can choose it for a different reason.

Not to prove what you can endure.

To reach for your razor less often.

Waxing removes hair now.

Laser gradually reduces its growth — so you need to remove it less often.

Laser doesn’t promise “not a single hair, ever again”. The treatment feels different for everyone, and it’s important to talk to your practitioner about what you feel.

A course of treatments is needed. Results vary. Maintenance treatments may be needed later.

But a different rhythm becomes possible:

less preparation before putting on a dress, less to think about before a date, more attention to what you were getting ready for in the first place.

You don’t have to wait until you’re completely tired of shaving or waxing.

You don’t have to be unhappy with one method before considering another.

If your skin is calm and you haven’t had any problems, that’s no reason to put off the conversation.

You can make comfort a priority before discomfort becomes a problem.

Age alone doesn’t guarantee better results.

Your practitioner assesses the skin and hair in your chosen area, taking your health and any potential contraindications into account.

Starting earlier gives you the chance to avoid spending the next few years repeating the same routine simply because “I’m managing for now”.

Arrive and exhale

Put down your bag.

Ask the questions that have been on your mind.

Say you’re nervous — and feel heard.

When “this feels uncomfortable” doesn’t need an apology.

When you can ask for a pause.

When someone talks to you, rather than simply carrying out a treatment.

At The NOW Beauty Lab, laser hair removal is carried out by Kateryna — the salon director and a specialist in both laser hair removal and traditional hair removal methods.

We offer laser hair removal, waxing and sugaring.

Even if you’ve come in for laser, the first question is whether it’s right for you.

It wouldn’t be honest to promise a completely painless treatment.

First, an assessment and realistic expectations. Then, the treatment.

Your comfort is part of the care, not an optional extra.

Not to change who you are.

To feel better.

If laser was on your “after graduation” list

Until 1 November, female students presenting a student ID can receive:

— 50% off a course of 10 full-body laser hair removal treatments.

— 25% off individual laser hair removal treatments for selected areas — no course purchase required.

Ten treatments don’t mean the same result for everyone.

We discuss your treatment plan with you individually.

Message us “Student” and tell us what you’re interested in — full body or a specific area. We’ll discuss whether laser is right for you and confirm the discounted price.

Let anticipation be what you feel before a date.

And let your visit leave you feeling cared for.

Beauty should no longer demand sacrifice.

And “I’ll put up with it” no longer needs to be passed down.

THE NOW Beauty Lab · Rijeka