Beauty shouldn’t be a test of endurance anymore. Stop bracing yourself for pain. For years, the message was simple: if it doesn’t hurt, it isn’t working. “If it burns, it’s working.” “If there’s a bruise, they must have done a thorough job.” “Just put up with it. You’ll look beautiful.” That way of thinking was passed down as though it were perfectly normal. It wasn’t even called a sacrifice. Just: “It’s fine. I’ll put up with it.” Perhaps you heard it from your mum. Perhaps

When I was twenty, everything seemed simple. A razor before putting on a dress. Waxing if I wanted the result to last longer. Cut myself? It happens. Irritation? It’ll pass. Waxing hurts? I’ll put up with it. I think my generation knew one sentence far too well: “IT’S FINE. I’LL PUT UP WITH IT.” And then twenty years go by. And you realise it was never about one razor or one appointment. It was about hundreds of small repetitions. Before a date. Before the pool. Before a work

Immediately after Lip Blush, your lip colour may look more intense than expected. A week later, it may seem to have disappeared. So which shade is the real one? Lip Blush is a permanent makeup technique in which pigment is deposited into the skin of the lips to create a soft, sheer tint. The aim is a delicate wash of colour rather than the opaque finish of lipstick, while preserving the lips’ natural shape. The most important thing to understand: the colour you see on day one

YOUR SKINCARE ROUTINE IS IN PLACE. BUT YOUR SKIN TEXTURE STILL BOTHERS YOU? Your skin can be well hydrated and cared for, yet still show uneven texture, post-acne marks or fine lines. The answer isn’t always another cream or a stronger peel. Microneedling uses fine needles to create controlled micro-injuries in the skin, supporting its natural repair processes and collagen remodelling. The aim is gradual improvement in skin texture and appearance. Not an overnight transformat

3D, 5D OR 10D? THE NUMBER ISN’T THE WHOLE STORY. You can want beautifully dramatic lashes without a heavy, overdone look. With volume lash extensions, a fan of several fine extensions is applied to a single natural lash. The number indicates how many extensions make up each fan: 3D means three, 5D means five, and 10D means ten. But the number alone doesn’t determine the weight. The load on a natural lash depends on the diameter, length and material of the extensions, how the

YOU WORK OUT. BUT SOME MUSCLES DESERVE EXTRA ATTENTION. Abdomen, waist, glutes, thighs. Everyone has areas they’d like to focus on. What if your body-care routine included a treatment that stimulates your muscles while you rest? EMS — ELECTRICAL MUSCLE STIMULATION. Controlled electrical impulses cause selected muscles to contract without you having to exercise during the treatment. It isn’t a substitute for physical activity, but an additional way to target muscle activation.

YOUR BODY CAN FEEL HEAVY EVEN WHEN YOU’RE NOT TIRED. A feeling of puffiness. Heaviness after a long day. Discomfort after hours of sitting or standing. Sometimes you don’t need another workout. You want a treatment that helps you feel lighter and more comfortable in your own body. PRESSOTHERAPY — MACHINE-ASSISTED LYMPHATIC DRAINAGE. Special inflatable compression garments create sequential waves of pressure, encouraging venous and lymphatic fluid movement. It’s a professional

THE HAIR IS GONE. BUT YOUR SKIN ISN’T HAPPY. Shaving, waxing or sugaring. At first, beautifully smooth skin. Then, a few days later, red bumps, itching and irritation appear. Sometimes there are painful inflamed spots and dark marks that last longer than the hairs themselves. It’s especially frustrating when the same thing happens after every hair removal session. INGROWN HAIRS ARE ABOUT MORE THAN SMOOTH SKIN. An ingrown hair develops when a hair curves back into the skin or

RF LIFTING? ELECTROPORATION? MICRODERMABRASION? Do you really need to understand all these technologies before booking a facial? Of course not. Perhaps you’re concerned about uneven skin texture, loss of firmness, dehydration or a dull complexion. Each concern calls for a different approach. FOUR TECHNOLOGIES. SIX TREATMENT PROTOCOLS. SIX DIFFERENT APPROACHES TO SKINCARE. At The NOW Beauty Lab, our advanced facial treatments include RF lifting, electroporation, oxygen mesothe

UMMER’S OVER. TIME FOR A PEEL? BUT WHY? Sun exposure can make pigmentation more noticeable. Winter heating and dry indoor air can leave skin feeling dehydrated. And clogged pores, a dull complexion and uneven texture don’t follow the seasons. WE DON’T CHOOSE FACIALS BY THE CALENDAR. WE CHOOSE THEM FOR YOUR SKIN. At The NOW Beauty Lab, we tailor professional facial treatments to your skin’s needs: hydration, cleansing, exfoliation, texture refinement and care for visible signs

Smart4Derma Baccare Rose Carboxy NOT ANOTHER CREAM. A FRESHER-LOOKING COMPLEXION. Dull skin. Uneven texture. Fine lines that become more noticeable when skin is dehydrated. Smart4Derma Baccare Rose Carboxy is a professional, needle-free carboxytherapy treatment with PDRN. The three stages work in sequence: a multi-acid complex prepares the skin for renewal, the carboxytherapy stage triggers the release of CO₂, and a modelling mask completes the treatment. The aim is to improv

1. HOW DOES LASER HAIR REMOVAL DIFFER FROM IPL AND OTHER HAIR REMOVAL METHODS? Four main technology-based methods are used in modern aesthetic practice: electrolysis, intense pulsed light (IPL), ELOS hair removal and laser hair removal. Each has its advantages. But the differences in effectiveness, treatment time and comfort can be significant. ELECTROLYSIS One of the oldest methods of permanent hair removal. A fine probe is inserted into each hair follicle, where an electric

SMOOTH TODAY. SHAVING AGAIN TOMORROW? Not necessarily. Waxing and sugaring remove hair from the root, leaving your skin smooth for considerably longer than shaving — usually for several weeks, depending on your individual hair growth. One appointment. No lengthy course of treatments. At The NOW Beauty Lab in Rijeka, we offer both waxing and sugaring, choosing the technique according to your skin, hair texture and treatment area. WAXING. SMOOTH SKIN WITHOUT THE DAILY ROUTINE.

WORK. TRAINING. A FULL SCHEDULE. BUT WHAT ABOUT YOU? Your muscles could use some extra stimulation. Your back needs a break. Your skin deserves professional care. And perhaps you’re simply tired of shaving. Different concerns. Different treatments. At The NOW Beauty Lab in Rijeka, men can choose from advanced body treatments, massage, professional facials, laser hair removal, waxing and sugaring, manicures, pedicures, and brow and lash treatments. You don’t have to meet anyon

YOUR RAZOR NEVER TAKES A DAY OFF. DO YOU? Yesterday, you shaved your neck. Today, red bumps. A couple of days later, the stubble is back. So is the itching. And out comes the razor again. And your back? You want the hair gone, but reaching it yourself is another story. HAD ENOUGH? WHY KEEP GOING THROUGH THE SAME ROUTINE? Laser hair removal helps gradually reduce hair growth, so shaving becomes something you need to do far less often. At The NOW Beauty Lab in Rijeka, treatment

CELLULITE DOESN’T CARE HOW OFTEN YOU WORK OUT. You can exercise regularly, eat well, feel confident about your figure — and still notice dimpling on your thighs and buttocks. Under one light, it’s barely visible. Under another, it’s the first thing you notice. Some women aren’t bothered by it at all. ARE YOU? At The NOW Beauty Lab in Rijeka, we offer a manual anti-cellulite body-sculpting massage — 60 minutes of focused, professional work on selected areas of your body. For t

PERFECT BROWS IN THE MORNING. BY LUNCHTIME, THEY HAVE A MIND OF THEIR OWN. A spoolie. Some brow gel. A few minutes in front of the mirror. You’ve styled your brows. But one hair is pointing downwards, another has gone sideways, and a third seems determined to ignore all your efforts. Sound familiar? WHAT IF YOU DIDN’T HAVE TO TAME THEM ALL OVER AGAIN EVERY MORNING? Brow lamination helps redirect your natural brow hairs, create a neater shape and give your brows a visually ful

NEW SERUM. SAME MARKS. SAME UNEVEN TEXTURE. The marks left by breakouts won’t fade. Your complexion looks uneven, and the skin on your cheeks isn’t as smooth as you’d like. Sound familiar? Your skincare routine matters. But sometimes home care alone isn’t enough to achieve the texture and even-looking complexion you want. At The NOW Beauty Lab in Rijeka, our facial specialist Maria addresses these concerns with professional chemical peels. Don’t choose a treatment because its

YOU SHAVED YESTERDAY. TODAY YOU WANT TO GET WAXED. BUT YOUR HAIR IS TOO SHORT. Or perhaps you’ve been waxing for years, decide to try laser hair removal, and only then discover that you can’t remove hair from the root during a laser course. WHY DIDN’T ANYONE MENTION THAT BEFORE YOU BOOKED? Shaving, waxing and laser hair removal differ in more than how long their results last. Each method has its own preparation requirements, limitations and advantages. Here’s how to choose wh

“I WANT MY EYES TO STAND OUT. JUST NOT TOO MUCH.” But what does “too much” mean to you? For one woman, even classic 1D lashes feel bold. For another, 3D is her everyday look. And someone else might not want a full set at all. Perhaps just a little definition at the outer corners, or a subtle touch of extra length. WHY GO FOR MORE WHEN YOU CAN CHOOSE EXACTLY WHAT SUITS YOU? At The NOW Beauty Lab in Rijeka, we tailor lash extensions to your eyes, natural lashes and personal sty